Vertical Integration-
is when you move up and down the production process acquiring suppliers or distributors within your same vertical, in this way you can own more of the production process.
Cross Media-
To tell the same story on different media platforms such as
radio, television, social media. Mixes multiple media’s to tell the same
stories at the same times. The cross media can be done with digital media and
traditional media.
Globalization-
The growing interdependence of
the world’s economies, cultures, and populations, brought about by cross-border
trade in goods and services, technology, and flows of investment, people, and
information.
Representing The World-
This is how the media depicts reality. It creates a way for
audience to understand people, events, places, and ideas.
Audiences in the Digital Age-
These are people who use, and create media online. The
people are active who like, comment, subscribe, and share. They have access to
media anywhere using technology like phones, tablets etc.
Media Audience Effect in Media-
Media audience is the term to explain what media does to
people and its impact. Media is a very impactful place that can change how a
person sees themselves, others, and society. Media can affect the audience
differently as there are many different people who see things differently.
Genre-Audience and Producers-
Genre tells the audience what to expect from the media. Audience rely on genre to choose the media they are going to watch. Producers also use genre to create content to fit the expectations of the audience.
Representation-
This refers to how the media shows and builds up the ideas
about what it means to be male. Representing the feelings of being strong,
confident and dominant creating stereotypes.
