Case Study Pt. 2

 -the significance of the spread of such technologies for institutions and audiences 

This spread of such technologies is important as they can reduce distribution costs for example compared to pay per view which was done before with UFC. Global reach has also been extended past traditional cable. For audiences, choice is now more available then ever with more control on viewing. Improved quality also enhances the experience of watching this type of media

-the importance of technological convergence for institutions and audiences

Different media coming together also has a great importance on these two. UFC is now available across social media, streaming and other such places making it more accessible. Paramount+ becoming home to this whole new and different media expands in diversity and new clientele.

 -the issues raised in the targeting of national and local audiences by international or global institutions

By being such a global media is can be difficult to target national and local audiences. Time zones are a huge issue when watching live fights Culture and language barriers, while subtitles can be used it does downgrade the experience. Global balancing must be developed along side local to keep viewers engaged.

-the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends in audience behavior

With the audience having many choices to be made by their own preferences it does end up showing patterns and trends. Watching streams and live tv rather than scheduled showings is popular in the audience. Also the freedom of being able to watch on different or multiple devices like phones, laptops, televisions. As well as the popularity of social media to gain media knowledge on this topic, through short videos and edits is a popular trend for audience.

Case Study

Now we have moved on to working and submitting our own case studies. A case study is an analysis on a specific subject to gain deeper knowledge on the subject and to understand it through a real-world perspective. Our teacher gave us the option to work in teams of two or individually and I chose to work individually. She also gave us the chance to choose what we wanted to make a case study about. For my case, I chose the recent collaboration of UFC and Paramount+. 

The UFC is the Ultimate fighting championship which is a promotion company for the sport of mixed martial arts. What recently occurred in 2026 was a seven year media rights contract deal establishing Paramount+ (a streaming service) to be the official home for UFC where all its events will be streamed. After explaining what this case study should be about we had 6 active points to be included into our study. 

- the issues raised by media ownership and funding in contemporary media practice

UFC is owned by TKO Group Holdings and Paramount+ owned by Paramount. The partnership increased corporate control and the funding will be completely controlled by subscription growth. This is different for UFC as its profits grew from commercials.

- the technologies that have been introduced in recent years at the levels of production,  distribution, marketing and at the point of consumption

For the production 4k and digital cameras to record the UFC fights have been developed for the best quality film for live fights. The distribution is taken care by streaming platforms and in this case that would be Paramount+. On demand streaming is also an option so the fights do not have to be watched live. For marketing, social media is a huge part, posting about upcoming fights deals and such gets the word across fast and world-wide. Cross-platform promotion is also occurring with the UFC brand promoting Paramount+ and Paramount+ promoting UFC. The point of consumption being devices like tv’s and phones.

Vocabulary For Case Study

 Vertical Integration-

is when you move up and down the production process acquiring suppliers or distributors within your same vertical, in this way you can own more of the production process.

Horizontal Integration-

means you are moving horizontally in the industry, merging with competitors with similar customer levels.

Convergence-

describes how technology has brought together previously separated media channels.

 

Synergy-

is the coming together of separate companies associated with different technologies.

Cross Media-

To tell the same story on different media platforms such as radio, television, social media. Mixes multiple media’s to tell the same stories at the same times. The cross media can be done with digital media and traditional media.

Globalization-

The growing interdependence of the world’s economies, cultures, and populations, brought about by cross-border trade in goods and services, technology, and flows of investment, people, and information.  

Representing The World-

This is how the media depicts reality. It creates a way for audience to understand people, events, places, and ideas.

Audiences in the Digital Age-

These are people who use, and create media online. The people are active who like, comment, subscribe, and share. They have access to media anywhere using technology like phones, tablets etc. 

Media Audience Effect in Media-

Media audience is the term to explain what media does to people and its impact. Media is a very impactful place that can change how a person sees themselves, others, and society. Media can affect the audience differently as there are many different people who see things differently.

Genre-Audience and Producers-

Genre tells the audience what to expect from the media. Audience rely on genre to choose the media they are going to watch. Producers also use genre to create content to fit the expectations of the audience.

Representation-

This refers to how the media shows and builds up the ideas about what it means to be male. Representing the feelings of being strong, confident and dominant creating stereotypes. 

Shot List Audio

 Production Sound 

In class today we took a deep dive into sound with the Shot List on YouTube. Here we found that sound in really half the picture.

There are two types of sound when it comes to production sound,

Single System - This is audio that comes directly from a camera when filming.

Dual System - This audio is recorded on a different system (this could be a recorder, a mic, etc.)

This type of sound is usually better and more professional as the sound is the only focus with high technology, and it lets the camera just focus on doing its thing which would be recording the scenes instead of gathering sound which it will not be as good at. 

When the Dual System is used there is usually a Sound Mixer who has a sound cart that holds all the technology that can professionally obtain this sound.

On to different types of mics,

Shotgun Mics - These would be a directional microphone which focuses on a spot/location and gathers all the sound just from that place. Due to it being directional they are placed on a boom and held by a Boom Operator.

Condenser Mics - These would be a more sensitive microphone. They are typically used in studios.

Dynamic Mics - These microphones would be those that are good at capturing a closer sound, being able to handle high pressure levels without distortion. This would be them great to capture sound from drums, live vocals and other loud sounds.

Sound Department, 

Sound Mixer - (Head of Department) They do pre-production where they have their voice heard early so they can project what they want the rest of the team to create based on their words. Sound mixers have the job of deciding what mics to use and where they should be placed when filming a scene meaning they have to collaborate with the rest of the team throughout different focuses. The filming team by finding out what the angles, shots, frames and camera movement they plan on doing so they know if using a boom mic can be used, etc. As well as the costume team for if the sound mixer would like to use a Lavalier Mic, mics that are hidden in the clothes of the actor. 

Analyze Moving Images Part 2

 Part 2

For this assignment in class, we had to choose one short film, my partner and I decided to choose one from  Omeleto - YouTube .  After watching we had to break down what the director is doing with.

-Camera 

-Audio

-Mise-En-Scene

-Editing

"Lost and Found" Omeleto

Mise-En Scene-

Being the setting, lighting and costumes, this is an extremely important part of the film to put it all together in an aesthetically pleasing way. For the setting the film is based in an Asian restaurant, details shown from Japanese writing on the boxes and walls, as well as the shoji (Japanese sliding doors). This really emphasizes the clear location of the film. Following the lighting is generally dark in this film with shadows around the corners of the screen as the conflict is happening at night. The only time the lighting changes is in the following day when the fox is trying to crochet the dinosaur back together, the scene before demonstrated the fox starting to piece the dino back together while it was night and as the next scene is light and the fox looks tired it can be analyzed that the fox has been trying to crochet the dino all night long. To provide contract from the mostly nighttime film the colors of the crochet characters are very bright and vivid, bright green and orange.

Editing-

Starting with font/colors, the title of the film "Lost and Found" is first written green and orange the same colors of the main characters. Most importantly it is written in a crochet yarn with a knot on the &. This demonstrates the connection between the two characters (the dino and the fox) how they are tied together emotionally. The credits follow the similar softness of the font, being in white with many loops and cursive. Due to the whole film being animated editing was required to make the entire film. 

Analyzing Moving Images

 For this assignment in class, we had to choose one short film, my partner and I decided to choose one from  Omeleto - YouTube .  After watching we had to break down what the director is doing with.

- Camera

-Audio

-Mise-En-Scene

-Editing

"Lost and Found" Omeleto

Camera-

The film starts with a close up shot of different moments between the two main characters then backs out turning into a wide shot demonstrating one of the characters getting out of bed. It shows the two characters interaction before we meet them. The film has a wide variety of close-up shots to show the main characters facial expressions, this is importance as it is an animated (stop-motion) film, so the crochet characters make it harder to see their facial reactions. The shallow depth of field is used to show how one characters looks at another while she is not looking this gives the audience a sense of how much the dinosaur characters loves and admires the women fox.

Audio-

The audio is important for this film as the characters do not speak so it relies on the soundtrack of music as well as non-diegetic sound from the movement of the characters. The music transitions based on what is happening in the film. As one character heroically tries to save another the action/encouraging music begins to play. As well as when the fox character starts to fall into the water sad music starts to play. The non-diegetic sound comes from postproduction examples being the sound of water, ripping of crochet body parts, footsteps, falling, and crocheting. 

 Presenting

For our vocabulary presentation I was in a group of 5 in which we were assigned vocabulary in terms of Editing. To make this presentation as creative as possible we decided to use Canva which is a graphic design platform that we were able to make a PowerPoint on. With bright colors, attractive text and even videos our presentation provided an inspirational outlook on the world of editing through the vocabulary words that make up that topic.

Moving on for this presentation we had to create an interactive element. The reason for this is so that the student could not only receive the information just by seeing and hearing it but instead by being tested on the information. This makes sure that the students are engaged and understand the information we were giving them. In my opinion this is a great way to learn to retain what I'm being taught. What my group created was a Blooket. Blooket is an educational website that creates games through questions. The students get prompted a question, if answered correctly they get points, points that they then would be able to steal from other players doing the same, in the end there is a final winner with the most points.