-the significance of the spread of such technologies for institutions and audiences
This spread of such technologies is important as they can reduce distribution costs for example compared to pay per view which was done before with UFC. Global reach has also been extended past traditional cable. For audiences, choice is now more available then ever with more control on viewing. Improved quality also enhances the experience of watching this type of media
-the importance of technological convergence for institutions and audiences
Different media coming together also has a great importance on these two. UFC is now available across social media, streaming and other such places making it more accessible. Paramount+ becoming home to this whole new and different media expands in diversity and new clientele.
-the issues raised in the targeting of national and local audiences by international or global institutions
By being such a global media is can be difficult to target national and local audiences. Time zones are a huge issue when watching live fights Culture and language barriers, while subtitles can be used it does downgrade the experience. Global balancing must be developed along side local to keep viewers engaged.
-the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends in audience behavior
With the audience having many choices to be made by their own preferences it does end up showing patterns and trends. Watching streams and live tv rather than scheduled showings is popular in the audience. Also the freedom of being able to watch on different or multiple devices like phones, laptops, televisions. As well as the popularity of social media to gain media knowledge on this topic, through short videos and edits is a popular trend for audience.
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