Discussion on Case Study

 EMMA SUAREZ

After finishing our case studies the whole class participated in a discussion post where we each spoke on our own case studies as well as answered the discussions of a few of our classmates. 

A case study is an analysis on a specific subject to gain deeper knowledge on the subject and to understand it through a real-world perspective.  My case study was about the UFC and Paramount+ collab. This is important to media as it is the joining of two very different but powerful media dispensers, UFC which is the Ultimate Fighting Championships focusing on MMA (mixed martial arts) fights and broadcasting those live fights while on the other hand Paramount+ controlled by Paramount is a streaming service for your typical movie and tv show media. I researched again, Paramount+ and UFC but I also did a little research on Paramount Global and the other services is holds on to like MTV. Convergency would be the coming together of differing media, synergy would be different parts of a media company coming together to work to promote each other, horizontal integration would be when a company merges or owns another company of the same level while vertical integration would be when a media company owns multiple stages of production, distribution and exhibition of its content, cross-media would be the use of multiple different media platforms to promote the same content, and finally globalization would be a process by which media institutions expand their content across internationally. Yes, I definitely learned about media by doing the case study, I have learned how much a merge of media platforms can really mean and have effect on other things, as well as how much goes into actually doing the merge and keeping it up/profitable.